©2019 by Circular Strategies

IDEATE, VALIDATE AND IMPLEMENT CIRCULAR ECONOMY STRATEGIES

We are three PhD researchers based in the Design for Circular Economy research group at Delft University of Technology, The Netherlands. We research, develop and test new methods and tools to speed up the transition towards a Circular Economy.

 

CIRCULAR STRATEGIES

Design for a circular economy narrows, slows, closes and regenerates material resource and energy loops. These strategies are complementary and require life-cycle based, systemic and multi-actor approaches.

NARROW LOOPS
(USE LESS)

Narrowing loops refers to using fewer components and products, and less material and energy during the creation and delivery of physical products, components and materials.

SLOW LOOPS
(USE LONGER)

Slowing loops refers to using products, components and materials longer over time. Loops can be slowed by selling long-life and high quality products (mostly in the premium segment), and offering intermediate service (such as maintenance, repair, or spare parts availability) or advanced service (provide an outcome, a result or a function), also often referred to as product-service systems).

CLOSE LOOPS
(USE AGAIN)

Closing loops refers to the recycling and reusing of wasted products, components and material and/or the use of biodegradable materials (and their safe disposal into the natural environment).

REGENERATE LOOPS
(RENEW)

Regenerating refers to a minimized use of hazardous substances, the increased use of renewable energy during value creation, delivery and use, as well as the regeneration of natural ecosystems to create and deliver critical ecosystem services for human flourishing.

 

WHAT WE CAN DO TOGETHER WITH YOU

BRAINSTORM CIRCULAR STRATEGIES

Tool: The Circularity Deck

A card deck with the latest circular economy strategies and practice examples. Get inspired and generate ideas on how to leverage these strategies for your business.

For a free PDF of the current card deck version please email to: j.c.konietzko@tudelft.nl

IDENTIFY AND ENGAGE CRUCIAL PARTNERS

Tool: Circular Partner Selection

Identify the relevant and critical partners to develop a circular oriented innovation project. Develop a quick assessment of whether the idea has enough value to incentivize collaborative partners. Make a tangible plan for whom to contact and why.

DEFINE KEY METRICS

Tool: The Metrics Dashboard

Track progress during experimentation. Pick the one key metric that matters to you at a given point in time to design meaningful experiments.

MAKE AN IMPLEMENTATION PLAN

Tool: The Minimum Viable Business Model for Circularity

Bridge the gap between a Circular Business Model idea and its implementation. Since "the devil is in the details", you will have make a concrete implementation plan by thinking in terms of specific actions that you can perform right now with available knowledge, resources and manpower.

 

CASES

impact hub photo.jpg

GENERATE IDEAS

Brainstorming circular economy strategies with twelve circular startups from the Investment Ready Programme of the Impact Hub Amsterdam.

Workshops at WTTV.jpg

VALIDATE IDEAS

With 70 young entrepreneurs and students, we have conducted workshops to build and test early-stage circular service prototypes during the music festival 'Welcome to the Village' in Leeuwaarden.

Workshop with Philips

IMPLEMENT IDEAS

With Philips and innoboost, we have facilitated two workshops to generate testable ideas and define concrete next steps towards implementing them.

 

THE TEAM

Three PhD researchers based in the Design for Circular Economy research group at Delft University of Technology, The Netherlands.

PHIL BROWN

Explores how to design and facilitate collaboration within circular networks. His research builds upon challenges experienced and ideas developed via his hands-on management of collaborative Horizon 2020 and Innovate UK circular innovation projects

BRIAN BALDASSARRE

Explores how to design, implement and assess the impact of new business models in the context of a circular economy, working on a large Horizon 2020 project (Zero Brine) for the recovery of raw materials in the port of Rotterdam.

JAN KONIETZKO

Explores how organisations can experiment with 21st century business models (sustainable, circular and digital). His research is part of the Marie Curie Innovative Training Network (ITN) 'CircEuit', of the European Commission.

This work is supervised by:


Prof. Dr. Nancy Bocken

Professor and Research coordinator in Sustainable Business Management and Practice at Lund University, IIIEE

Associate Professor at TU Delft


Prof. Dr. Erik Jan Hultink

Professor of New Product Marketing at TU Delft


Prof. Dr. Ruud Balkenende

Professor of Circular Product Design at TU Delft

Dr. Giulia Calabretta

Associate Professor of Strategic Value of Design at TU Delft

 

PUBLICATIONS

Why do companies pursue collaborative circular oriented innovation?

2019, Sustainability, special issue Innovation in the Circular Economy

Brown, P., Bocken, N., & Balkenende, R. (2019). Why Do Companies Pursue Collaborative Circular Oriented Innovation?. Sustainability, 11(3), 635.

Sustainable business model experimentation by understanding ecologies of business models 

2019, Journal of Cleaner Production

Bocken, N., Boons, F., & Baldassarre, B. (2019). Sustainable business model experimentation by understanding ecologies of business models. Journal of Cleaner Production, 208, 1498-1512.