SUPPORTING INNOVATION FOR A CIRCULAR ECONOMY

We develop and curate advanced innovation strategies, principles and tools that help your organization transition towards a circular economy.

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SERVICES

Our services are based on rigorous research and the latest insights on how to navigate the transformation process towards a circular economy and sustainability.

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KEYNOTES & GUEST LECTURES

We support you with keynotes and guest lectures, to share the latest insights from our work and research, and to inspire your team and audience.

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LEARNING & IDEATION

We help you and your team learn and come up with ideas on how to use the circular strategies and principles in your organization.

ECOSYSTEM STRATEGY

We enable you to navigate the collaborative process of sustainable innovation, using the Circular Collaboration Canvas and other ecosystem strategy tools.

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RESEARCH & EXPERIMENT DESIGN

We help you design the research and low-cost experiments needed to validate the key assumptions about the desirability, viability, feasibility and sustainability of your new ideas and projects.

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IMPACT FORECASTING

We help you forecast the environmental impact reduction potential of your innovation projects, to make good decisions for maximum impact early on.

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BUSINESS MODEL PROTOTYPING

We help you plan a business model pilot to make sure that all required activities are in place to deliver your new value proposition.

Does your organization need our services? Message us today.

 

ABOUT US

We are a group of innovation experts, with a focus on the circular economy and sustainability. Our mission is to help organizations transform - to maximize the value they create for people, and to minimise emissions, waste and pollution.


We see ourselves as facilitators of change, here to support your organization in its transformation. We can help you to develop your circular economy vision, strategy and goals, and to support you with the implementation. Our way of working is rigorous, concrete, tangible and to the point. 

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DR. JAN KONIETZKO


CO-FOUNDER

Jan' key areas of expertise are product-as-a-service business models, circular business model design and experimentation, and circular ecosystem innovation. He also has a passion for impact data and metrics for circularity and sustainability. 


Next to his work at Circular Strategies, he is a Research Fellow at Maastricht Sustainability Institute in project Circular X, where he investigates the design of product-as-a-service models for a circular economy. He holds a Ph.D. in Business Innovation for a Circular Economy from Delft University of Technology and an M.Sc. in Sustainability Economics & Management from Leipzig University. Before doing his Ph.D., together with the UN International Trade Center, he worked at GIZ GmbH (DE) to help build the methodological backbone of the Standards Map, an online tool that helps procurement managers make more sustainable buying decisions. He also co-founded Rank a Brand e.V., a non-profit that rated the sustainability of consumer brands, which has become incorporated by Good on You. Prior to this, he had various roles and functions in which he analyzed the sustainability performance and carbon emissions reporting of listed companies. 

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DR. PHIL BROWN

CO-FOUNDER

Phil's key areas of interest and expertise include circular oriented collaborative innovation networks, circular business models, circular innovation strategies, and collaborative supply chain management.

Next to his work on Circular Strategies, Phil is Vice President of Business Development and Strategy at Circularise (NL), a company that provides blockchain based circularity, transparency and traceability tools to help organizations achieve their sustainability goals. He holds a Ph.D. in Collaborative Circular oriented Innovation from Delft University of Technology and an M.Sc. from Cranfield University in Environmental Management for Business. Before his Ph.D., he worked at the High Speed Sustainable Manufacturing Institute (HSSMI) in the UK on circular business models, circular supply chain and circular innovation projects. Prior to his, he was a Schmidt MacArthur Circular Economy Fellow where he investigated the feasibility of recovering waste plastic for 3D printing materials. Based on this fellowship, he also worked with the Better Future Factory (NL) to bring to market 100% recycled 3D printing material. 


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DR. BRIAN BALDASSARRE

CO-FOUNDER

Brian's key area of expertise are product design, service design, circular business models, and circular economy policy. 


Brian is working as a Postdoctoral Researcher at Delft University of Technology, focusing on the supply chains of critical raw materials, environmental and social impact assessment, and circular economy policy, while collaborating closely on related projects with the European Commission. He holds a Ph.D. from Delft University of Technology on Business Models for a Circular Economy. During his Ph.D., he also joined the Royal Melbourne Institute of Technology in Australia as a visiting Research Fellow. He holds a M.Sc. in Innovation Management, also from TU Delft, as well as a B.Sc. in Product Design from Politecnico di Milano. Brian has 10 years of experience working in industry as entrepreneur and consultant, collaborating with new ventures, multinational companies, NGOs and governmental institutions on sustainable innovation projects in different parts of the world, including Europe, Latin America, Asia and Australia. Proactive, outgoing, direct and friendly, he likes to connect with people on the job as well as outside the office, mountaineering, rock climbing, sailing, diving and surfing.

 

OUR WORK

We have worked with big and small organizations to support and research the innovation process for a circular economy and sustainability.

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ECOSYSTEM INNOVATION FOR CONNECTED URBAN ELECTRIC MOBILITY IN GERMANY

Adaptive City Mobility

We investigated this multi-stakeholder innovation project in Germany, and developed principles on how to navigate three key processes to implement circular strategies: collaboration, experimentation and platformization.

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CIRCULAR SERVICE BUSINESS MODELS FOR CONSUMER ELECTRONIC PRODUCTS

Philips & Innoboost

Together with Philips (the logistics, sustainability, marketing and design departments) and Innoboost, we ideated and designed a circular service model for consumer electronic products for personal care.

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CIRCULAR STRATEGIES FOR THE FASHION INDUSTRY IN AUSTRALIA

Australian Fashion Council

Together with industry actors (the Australian Fashion Council, multiple firms recyclers), academia (Monash University, Behaviour Works Australia) and government (Australian provisional and federal officers), we collaborated over several months and conducted a series of online workshop sessions to explore ideas and define pilot projects for closing the loop of garments in the fashion industry.

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RESOURCE RECOVERY FROM INDUSTRIAL WASTEWATER IN THE PORT OF ROTTERDAM

Zero Brine

As part of the Horizon 2020 European innovation project Zero Brine, we worked for four years with 22 partners across 10 countries to co-define a circular business model around an innovative technology for recovering valuable resources from wastewater in the Port of Rotterdam, and putting them back on the EU market.

 

FREE MASTERCLASS

Learn how to innovate for a circular economy.

A free Masterclass for sustainability managers, entrepreneurs and designers and everyone who is interested in innovation for a circular economy.


In this 30-minute video, Jan shares with you: 1) What a circular economy is, and why it is important; 2) the key circular economy strategies, and the levels on which you can apply them; 3) insights on navigating three key processes to implement the circular strategies: collaboration, experimentation, and platformization.

 

PUBLICATIONS

 

Baldassarre, B., Konietzko, J., Brown, P., Calabretta, G., Bocken, N., Karpen, I.O., Hultink, E.J., 2020. Addressing the design-implementation gap of sustainable business models by prototyping: A tool for planning and executing small-scale pilots. J. Clean. Prod. 255, 120295.