DRIVING INNOVATION TOWARDS A CIRCULAR ECONOMY

We help organizations envision and implement a circular economy, through advanced innovation strategies, principles and tools. Our mission is to bridge theory and practice, by conducting rigorous research that is easy to understand and useful for practitioners.

 

CIRCULAR STRATEGIES

Design for a circular economy narrows, slows, closes and regenerates material and energy flows. These strategies are complementary and require life-cycle based, systemic and multi-actor approaches.

NARROW FLOWS
(USE LESS)

Narrowing flows refers to using fewer components and products, and less material and energy during the creation and delivery of physical products, components and materials.

SLOW FLOWS
(USE LONGER)

Slowing flows refers to using products, components and materials longer over time. Loops can be slowed by selling long-life and high quality products (mostly in the premium segment), and offering intermediate service (such as maintenance, repair, or spare parts availability) or advanced service (provide an outcome, a result or a function), also often referred to as product-service systems).

CLOSE FLOWS
(USE AGAIN)

Closing flows refers to the recycling and reusing of wasted products, components and material and/or the use of biodegradable materials (and their safe disposal into the natural environment).

REGENERATE FLOWS
(MAKE CLEAN)

Regenerating flowsrefers to a minimized use of hazardous substances, the increased use of renewable energy during value creation, delivery and use, as well as the regeneration of natural ecosystems to create and deliver critical ecosystem services for human flourishing.

 

WHAT WE CAN DO TOGETHER WITH YOU

LEARN AND IDEATE TOWARDS A CIRCULAR ECONOMY

Tool: The Circularity Deck

A card deck with the latest circular economy strategies and practice examples. Get inspired and generate ideas on how to leverage these strategies for your business.


For a free PDF or to order printed versions of the Circularity Deck, please get in touch with Jan Konietzko here. Read more about the tool here.

IDENTIFY AND ENGAGE CRUCIAL PARTNERS

Tool: Circular Collaboration Canvas

Identify the relevant and critical partners to develop a circular oriented innovation project. Develop a quick assessment of whether the idea has enough value to incentivize collaborative partners. Make a tangible plan for whom to contact and why.

The background publication for this tool is under review.

MAKE AN IMPLEMENTATION PLAN

Tool: The Minimum Viable Business Model for Circularity

Bridge the gap between a Circular Business Model idea and its implementation. Since "the devil is in the details", you will have make a concrete implementation plan by thinking in terms of specific actions that you can perform right now with available knowledge, resources and manpower.

Read more about this tool here.

 

CASES

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GENERATE IDEAS

Brainstorming circular economy strategies with twelve circular startups from the Investment Ready Programme of the Impact Hub Amsterdam.

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VALIDATE IDEAS

With 70 young entrepreneurs and students, we have conducted workshops to build and test early-stage circular service prototypes during the music festival 'Welcome to the Village' in Leeuwaarden.

Workshop with Philips

IMPLEMENT IDEAS

With Philips and innoboost, we have facilitated two workshops to generate testable ideas and define concrete next steps towards implementing them.

 

THE TEAM

Three PhD researchers based in the Design for Circular Economy research group at Delft University of Technology, The Netherlands.

PHIL BROWN

Explores how to design and facilitate collaboration within circular networks. His research builds upon challenges experienced and ideas developed via his hands-on management of collaborative Horizon 2020 and Innovate UK circular innovation projects

BRIAN BALDASSARRE

Explores how to design, implement and assess the impact of new business models in the context of a circular economy, working on a large Horizon 2020 project (Zero Brine) for the recovery of raw materials in the port of Rotterdam.

JAN KONIETZKO

Explores how organizations can experiment with new business models for a circular economy and sustainability. He is most interested in how organizations can experiment together with other organizations, to develop superior ecosystem solutions that are desirable, feasible, viable and sustainable.

This work is supervised by:


Prof. Dr. Nancy Bocken

Professor and Research coordinator in Sustainable Business Management and Practice at Lund University, IIIEE

Associate Professor at TU Delft


Prof. Dr. Erik Jan Hultink

Professor of New Product Marketing at TU Delft


Prof. Dr. Ruud Balkenende

Professor of Circular Product Design at TU Delft

Dr. Giulia Calabretta

Associate Professor of Strategic Value of Design at TU Delft

 

PUBLICATIONS

Baldassarre, B., Konietzko, J., Brown, P., Calabretta, G., Bocken, N., Karpen, I.O., Hultink, E.J., 2020. Addressing the design-implementation gap of sustainable business models by prototyping: A tool for planning and executing small-scale pilots. J. Clean. Prod. 255, 120295.

Konietzko, J., Bocken, N., Hultink, E.J., 2020. A Tool to Analyze, Ideate and Develop Circular Innovation Ecosystems. Sustainability 12, 417.

Konietzko, J., Bocken, N., Hultink, E.J., 2020b. Circular ecosystem innovation: An initial set of principles. J. Clean. Prod. 253, 119942.

Konietzko, J., Bocken, N., Hultink, E.J., 2019. Online platforms and the circular economy, in: Innovation for Sustainability - Business Transformations towards a Better World. Palgrave.

Brown, P., Bocken, N., Balkenende, R., Brown, P., Bocken, N., Balkenende, R., 2019. Why Do Companies Pursue Collaborative Circular Oriented Innovation? Sustainability 11, 635.

Baldassarre, B., Schepers, M., Bocken, N., Cuppen, E., Korevaar, G., Calabretta, G., 2019. Industrial Symbiosis: towards a design process for eco-industrial clusters by integrating Circular Economy and Industrial Ecology perspectives. J. Clean. Prod. 216, 446–460.

Bocken, N.M.P., Boons, F., Baldassarre, B., 2019. Sustainable business model experimentation by understanding ecologies of business models. J. Clean. Prod. 208C, 1498–1512.

 
 

©2020 by Circular Strategies

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